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Date: 5/13/2025
Subject: May 2025 NSA Pittsburgh Newsletter
From: NSA Pittsburgh




May Speaker: Corey Perlman
Social Selling for Speakers:
If They Can't Find You, They Won't Book You
Saturday, May 17, 2025 | 9:00 am - 12:00 noon
CoHatch Waterfront
Takeaways from Corey’s presentation will include:
  • Which platforms to focus on and which to ignore
  • How to win the algorithm game
  • Content best practices: Squawking Parrot vs. Wise Owl
  • What to outsource and what only you can do
Corey Perlman is the celebrated author of three bestselling books. His first, eBoot Camp!, ranked No.1 on Amazon in every major business category. His most recent, Authentically Social: Break Through By Being You! has been called engaging, relevant, a must-read, and spot-on marketing advice for any business. Close to a decade of keynote speaking has produced a long list of highly satisfied clients.
 
 

 
Monthly Mastermind Session
May 20 at 8:00 am
All chapter members are invited to attend our monthly mastermind sessions.
Click here to RSVP.
 

April Speaker
Tami Evans, CSP
ShowBUSINESS: Ideas to Punch Up Your Presentations
Tami shared some amazing tips with all of us on how to create a great performance:
  • Make sure your energy says “I’m excited to be here.” Come in with that energy and they will give it back to you.
  • Introduce yourself to the technical staff, the stage manager, and event planner. If you respect these people, they will do everything they can for you.
  • Your personality is the most important thing you have. Personality and passion upstage perfection.
  • Ask questions you know someone will answer. Doing that creates participation and an engaged audience.
  • It’s good to bring your audience to an emotional place, but bring them back out of the emotion after.
  • Speak from the truth of who you are. Don’t be too polished and don’t pretend to be someone you’re not.
  • Embrace things that go wrong. The audience wants you to succeed.

Officers and Directors for Next Year's Board
 
The following chapter members will serve on the 2025-2026 NSA Pittsburgh Board of Directors:
 
Mark Houser: President
Brad Killmeyer: President Elect
Charlie Krebs: Vice President
Rich Ermlick: Secretary
Leslie Middleton: Treasurer
Karin Lund: Immediate Past President
Rob Oliver: Past President and Mastermind Coordinator
Dionne Malush: Social Media
Charlie Batch
Dan Bolena
Jennifer Eisenreich
James Protin

Member Spotlight: Jim Ice
 

Originally from Morgantown, WV, Jim has lived in Pittsburgh since 1985 (wow—40 years). After a long career in corporate leadership development (Alcoa, Respironics, Success Factors, Westinghouse), Jim now owns a consulting, coaching and training business: NorthStar Learning (www.jimice.org). 


He initially joined NSAP when he started his business in 2013 for 5 years; then rejoined in 2024 to refresh his speaking business development skills, as he launched his new books in 2025. 

 

“At my heart, I am an educator and aspiring performer, so speaking allows me to scratch both itches. I love both the design aspect of speaking (crafting a message to connect with the specific audience) and I get a rush of energy and excitement when I stand in front of a group—it is truly when I am at my very best.”

“I remember the first speech class I took in high school, providing the opportunity to shape a message to engage and influence—I was hooked. I have been speaking in some form ever since. I speak professionally, educationally, ministerially (I started my career as a minister), and to fundraise for a mission in remote India to help destitute children (jamesconnection.org).”

“When speaking professionally, I speak on topics related to developing leadership. Here are my current favorite keynotes: 
Vital Signs: how to diagnose and treat H.E.A.R.T. disease within your organization; The Truth about Change: what the consultants aren’t telling you; and Mental Fitness: attacking the saboteurs that inhibit your success.”
 
“I guess the definition of a good speaker is often in the eye of the beholder, but I strive to engage both the emotion and the intellect of the audience when I speak. I design my programs to challenge the audience and try to find a hook that will make it both novel and practical for each participant. If they leave with 2 or 3 new ideas, I believe I did my job. I speak to generate awareness, not only of me as a professional subject matter expert, but also awareness of a variety of topics I care about, preparing effective leaders, personal spiritual development, and changing the lives of orphans in India.”
 
“My last name ‘Ice’ draws quite a bit of attention. For some speaking events, I use the intro from Vanilla Ice’s song ‘Ice, Ice, Baby’ as part of my speaker introduction—never fails to get a smile from the audience.”
 
“I have been blessed to travel throughout my career and have found joy in the diversity of culture, landscape, and history from spots all over this wonderful world. My wife and I are the proud parents of three amazing, talented children, all artists. Our daughters are both professional dancers and educators. Our son is an installation, sculpture, and light artist. We have a 2-year old granddaughter who loves to fingerpaint... I find a way to use them in every speech—helps make a connection.”

New Member
Welcome to our new member Nathanael Sandstrom. We are so pleased to welcome you to our chapter. We'll do everything we can to support your journey in the speaking profession!
 

Speaking Tip
In the middle of speaking, an impulse strikes and you go off on a tangent—very exciting. The audience didn’t see it coming and they’re loving it. It makes your speech unpredictable and everyone’s paying attention. But have you ever been out on that limb and forgotten how you got there? Of course. They key is to notice yourself going off on that tangent AS you embark, and leave breadcrumbs to find your way back. This way, the impulse doesn’t get you lost. You can still make it feel impulsive but you’re less likely to fall off that limb when you’re way out there. You can have a safe word or idea so that, if you get lost, you know instantly where to pick back up. Additionally, you can embed tiny parenthetical tangents almost anywhere in your speech. Here’s an example: “I listened to an incredible speech (it was about everyday heroes) and it inspired me to become a volunteer.” The parenthetical section is subordinate to the ordinate idea of the incredible speech. These moments are very impulsive and create exciting little bursts of energy.

The Last Word
“Effective communication is 20% what you know and 80% how you feel about what you know.”

—Jim Rohn

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